Project 5: Identity Design
For this identity project, I needed to create mainly logo, business card, letterhead, resume, cover letter, pocket promotion, instagram video, etc. As I am a designer who is going to use these material in the future, I tried my best to create this project. Due to doing this identity project, it was really good chance to look back and think about myself as a designer.
First I started to create a mind map about me. I wrote about my personality, my favorite things, languages I speak, and representative colors of me.
Mind Map
Then I started to collect some inspiration images such as styles and colors from the pinterest. From the research, I created total 4 mood boards.
Mood Board - Style 1
Mood Board - Style 2
Mood Board - Color 1
Mood Board - Color 2
I sketched about 70 different designs as my logo.
Logo Sketches 1
Logo Sketches 2
Then I narrowed down to 12 designs.
Logo Sketches 3
Before I start to working on logo in Adobe Illustrator, I wrote and typed some of the information for letter head materials.
Letterhead Text 1
Letterhead Text 2
I finally narrowed down to three designs and I created different designs/styles through Adobe Illustrator program.
I decided to create my logo with my character which is short hair, glass, and dropping mouth shape.
During the class time, I created several different format of business cards in limited time.
In-class Works Sketches (Business Cards)
In-class Works (Business Cards)
This is a screenshot of my first business card design.
First Business Card Design
I sketched several different designs for letterhead materials.
Letterhead Materials Sketches: Letterhead, Resume, Cover Letter, Pocket Promo, Thank You Card
This is also a screenshot of my first resume design. I developed my letterhead materials based on the sketches.
First Resume Design
After I tried several different designs, I finally found a style for my identity project.
These are my final business card (front and back).
Final Business Card Front
Final Business Card Back
These are my final letterhead materials: Letterhead, Cover letter, Resume, and References.
Final Letterhead
Final Cover letter
Final Resume
Final References
This is my final thank you card design.
Final Thank You Card
These are my final pocket promos (front and back).
Final Pocket Promo Front
Final Pocket Promo Back
These are the screenshots of my social network pages.
Instagram: https://www.instagram.com/ikim.3/
Behance: https://www.behance.net/IKim34002
Society6: https://society6.com/june0823
About.Me: https://about.me/ijun_kim
I printed out all my identity works and mocked them up to take photos.
Assembled Identity Works
Assembled Identity Works
Business Card
Thank You Card
Pocket Promo
Letterheads: Letterhead, Cover Letter, Resume, and References
This is my instagram personal marketing video.
Caption: I created a short animation with a character of my logo. Due to the video, I included who I am, how I work on projects, and my artworks that I did through this semester.
This is my final process book.
